As our Digital Marketing Executive, Bronia Waldron manages all of our digital platforms. These include the Colten Care website, individual home sites, Google Ads, Google Analytics and email marketing.
She keeps up to date with the latest analytical tools to measure our online engagement. Website maintenance and redesign are also a key part of her role. This helps to keep our digital presence both competitive and stimulating to browsers.
Here we catch up with Bronia to find out a little more about her.
Career history: I graduated in August 2018 with a 2.1 BA Hons in English Literature and Creative Writing. While at university, I gained a place on an internship, which became a part-time job, as a Marketing Officer for a London Business Improvement District.
It was here that I discovered my interest for digital marketing. Soon after graduation I started working at Colten Care as a Digital Marketing Assistant and have recently been promoted to Digital Marketing Executive.
Interests: I love reading and writing witty poetry. Two of my rather strange poems have been published in anthologies.
I am a huge dog lover and family orientated.
Q: Who was your first childhood hero?
A: Charlotte Brontë. I couldn’t put Jane Eyre down when I was a child.
Q: What would be your ideal holiday?
A: Road trip up the west coast in the Scottish Highlands. I did the journey with my boyfriend during the summer and I would love to go back.
Q: What are you superstitious about?
A: Everything! I have to salute at every lonely Magpie I see to avoid bad luck.
Q: Who would you most like to be trapped in a lift with?
A: My sisters. Time flies by when we embark on a gossip session!
Q: Who do you most admire?
A: My parents. They have raised five children who are all within six years of each other. I can only imagine the sacrifices they had to make in order to give us all such a wonderful childhood.
Q: What car do you drive?
A: A VW Up. It’s so small, my brother calls it a toaster!
Q: What makes you angry?
A: Many things! Rudeness towards Customer Service workers, littering, fox hunting, killing spiders, Katie Hopkins. To be honest, the list is endless. I have a short fuse!
Q: What is your favourite smell?
A: Freshly baked bread.
Q: Cats or dogs?
A: Definitely dogs.
Q: What is the first thing you do when you wake up in the morning?
Q: What is your earliest memory?
A: My brothers and sisters and I huddling around my mum in front of the fire as she read us The Lion the Witch and the Wardrobe.
Q: Which TV/radio programme do you try never to miss?
A: Grand Designs! My parents designed and built my house, so I have grown up with an interest in architecture. I would love to renovate a ruined Scottish castle one day.
Q: What is the best thing about your role?
A: I love experimenting with various digital tools to learn what works for Colten and what doesn’t. It is very rewarding to do something, like a webpage redesign, and seeing an increased user engagement through Google Analytics.
Q: …And what is the worst?
A: : Usually if we have an increased user engagement on our website, there is a reason for it, like a PR story or an event. The worst thing about my job is not being able to figure out the reason why we may see a higher or lower user engagement. I love analysing data and finding correlations. When that just doesn’t happen, that can be very frustrating. But sometimes, there is no rhyme or reason to the data.
Q: What would be your desert island luxury?
A: Music. Specifically, 60s/70s.
Q: What do you wish you were good at?
A: I would love to be able to play the piano.
Q: What has been the crowning moment in your life to date?
A: Obliterating my boyfriends’ family at Monopoly twice over one Christmas.
Q: What is your favourite meal?
Q: What would be your dream job?
A: Historian specialising in medieval literature and culture.
Q: If you could bring something extinct back to life what would it be?
A: The answer must be Dinosaurs! How cool would that be?